Marketing Campaign for On Track

Marketing campaign is a key moment in order for our film to get enough views. We wish to have a wide variety of types of campaign that will intrigue our primary audience as well as our secondary audience. These types of campaigns will be more aimed towards the secondary audience as the main audience will be intrigued as soon as they see one type of the marketing campaign. The main type of marketing campaign that we are looking into getting the most viewers from is social media. With social media being statistically proven that it gains most of their viewers, many companies like to pursue with this type of idea to campaign for their film. Through our social media we wish to campaign more types through social media, such as poster campaigns and links to radio adds. Social media types that we are looking into producing for our film is T|witter, Facebook and Instagram. This is enough social media platforms that allows our type of audience to share our information and to promote the film to their friends and family. Further down the line with the making of the film, we have thought about developing a Snapchat account to show fans of the film the progress of our film making.

A different type of campaign that we wish to promote our film with is billboards, posters and the sides of buses. This type of social media enables a wide range of people to see what type of film it is and as there is buses that travel it will be aimed towards more people rather than the primary and secondary audience. Through billboards and posters, this can be a marketing idea to campaign for the actors within the film, if they are familiar actors this will intrigue people to come and watch the film. Also if someone sees an actor that is their favourite they will want to try and see the film as they enjoy watching that certain actor.

Another type of marketing campaign that we desire to use to promote our film would be radio adverts. This is a good type of broadcasting technique because it will get a range of audience intrigued. By using a radio advert to promote our film we could get various different radio adverts to be broadcasted, this means that different types of radios will be intriguing a range of audiences which allows more people to come and watch the film. Within our radio advert we can talk about the themes that our film portrays and slight events that will occur. This will give the audience an idea of what will happen throughout, giving people the chance to decide whether they like the film or not.

This our film poster that Sophie made to promote the film: