Juno Evaluation

Evaluation

You are editing your own footage- how did your filming go?

Within this task there was a variety of shots that needed to be filmed and to be analysed before choosing the right one too upload to the project.  We had to chose specific shots that match up similarly to the juno video. The footage overall did slightly match juno, however there was some shots that I filmed that didn't quite match juno. For example some of them we directed renae to remain walking on the path yet the camera needed to stay still but we carried on walking whilst she was walking. Another problem with the footage was that the camera was extremely wobbly at some points in the film, this normally due to a panning shot being required and not having enough balance on the camera to make the shot a clean pan. We got the majority of shots the same but not the camera angles the same.
Was your storyboard accurate?
My storyboard that I drew was accurate, even more than the filming. There was intricate details within the storyboard that matched up to the film such as making sure we drew every single second within the juno film. Sometimes we overlapped the timings on the storyboard to ensure that transitions were smooth between each shot. The storyboard could have been improved by adding even more drawings such as drawing two pictures for one shot, such as the one where the walking feet appear in the background whilst she was walking towards the camera.
What were your strengths and weaknesses in the group?
Weaknesses that were present within the group was that we couldn't all understand each others perspective of each shots and had corresponding views of what location we should film each shot from. Another weakness that we had between the group was with who got to do each job but we shortly came to a decision. Our strengths was listening to each others views and having to analyse each position and to allocate what was best for one another. Another strength of us was whilst filming we listened to each other whilst being directed, so whilst Leah was telling Renae what to do, I followed with their conversation to make sure our filming was the best outcome we produced.
Did you get all the footage needed?
We needed to collect a lot of footage and we just about filmed all the shots required to make up all of the film sequence. Some footage that we would need to improve if we was to film this again would have to be the first shot as it was quite wobbly and the shot of the walking towards the camera and next to the shop could have been filmed again to make sure the camera was stationary whilst Renae carried on walking. Footage that could also be needed again was the part where the feet are filmed then zoomed into the walking feet in the background, this could have all been done with the camera but we didn't think of it at the time and used two different shots and mixed them with a video transition of premiere. 
What technical skills either camera or premiere did you learn? How does it compare to the original?
There was a majority of skills that were to be learnt in the process of making this juno film sequence. One of the main skills that I learnt was on premiere and how you edit various amounts of clips to make a whole film run smoothly. A main technique on premiere that I learnt was how to slow down different clips or speed them up to make them match the original juno sequence. Another technical skill that we learnt was with the camera , how to change the exposure on the camera to make the shots look different types of effect however, we learnt to keep the exposure neutral so that when we came to edit the footage, we could change the exposure and contrast to how we wished and so that when we put the required effect over the footage it would look the best it could.
What went well- What I learnt- What I will take with me to the next production
During the whole making of our juno task the main thing that went well was the co-operation that we all had with each other in the group. Although we sometimes didn't understand each others point of view at first for the shot takings, we learnt that be efficiently listening to one another it would result in a good making of the film sequence. What I learnt individually from this task was that filming has to be contributed to with hard work and team work. Also form this I learnt that whilst editing, many shots have to be re-filmed several of times so when it comes to gathering all the footage together you can have a nice selection of shots for each point so that we could choose which one is closest the video that we was copying. I learnt this as I had an advantage with the fact that some shots we did film more than once, however we didn't do this for the full film. As for the next production, from this juno task I will take with me the new knowledge of filming shots several of times to make editing easier in the long run, and the fact that whilst editing on premiere to import all of the footage one by one and edit each shot separately to make the process easier.

Film Pitch

Locked Up

Within this lesson we presented our film pitch production presentations to the class and we received different feedback from multiple different people and our teacher. 

Relevant/intriguing/catchy film title?

• 'locked up'- catchy makes you think of what is going to happen throughout the film. 
• There is a simple yet catchy title.
• Good title which gets people interested.
• Short and snappy.
• Simple but catchy.
• Yes and I love the description.

Interesting characters and appropriate cast?

• All characters are suited to the film type and suit the plot line. 
• Characters and Actors that are used are extremely interesting and fit with the plot line.
• Each character is individual yet they work well together.
• There is interesting characters that fit perfectly with the cast choice.
• The decision of characters and actors and interesting and fit with the theme set.
• Lovely and well though out character personalities and how the would fit with the narrative.

Was interest created for the audience? Enigma Codes?

• It makes the audience intrigued towards what will occur next and the enigma codes asked are based along the lines of what will happen to the characters and what other events of the board game will occur.
• There are frequently asked questions (enigma code) and for this reason it keeps the interest high throughout the film. 
• Not all of the film was described so the audience is intrigued to know more about what is going to occur.
• There is frequently asked questions which keep the interest levels high. 
• Yes with relevant influences.

Narrative suitable for target audience? Will it attract customers?

• The Target Audience is middle which is good for the type of genre that has been allocated for the film. It will attract horror/thriller fans as it has a classic names which will influence people to watch this film, because if they are this type of fan they will instantly recognise the type of genre through the catchy title.  
• The narrative fits the genre because it doe suit the target audience.
• It is hard to follow the storyline as there was a lot of description for the story.
• It will attract customers although there is too much writing and detail within the presentation which could make you switch off. 
• Thoroughly thought out and great emphasis on language analysis. 

Does the narrative fit the genre? Are the conventions in the place?

• The narrative does fit well as the genre shows thriller and the narrative of the film is borderline horror. 
• The narrative fits the genre.
• Good time frame however borderline horror. Be careful or you might deter the audience and the genre research is good but still feels a bit like a horror. 

Is the film different?

• It combines many different films together in one whole, with associations of different documentaries and programmes but nothing as a whole film has been seen before and it has different aspects of films yet to be seen.
• Its like a usual thriller, it doesn't have any new aspects.
• It looks different however sounds very common compared to other thrillers.
• Yes; interesting storyline. 

Good ideas for the marketing film?

• The ideas for marketing are good for the audience type because many middle aged professionals will frequently watch TV and will see trailer being advertised. The poster is also another way of good advertisement because this could be seen online or in the cinema. 
• When the film will be played was well thought about.
• Trailer that fits the film.

Would you buy them film?

• Yes
• Yes
• Yes
• Yes
• Yes
• Yes

Teacher Feedback
What went well-  A lot of work evident in the presentation. It was thoroughly researched and all areas thought out. 
Even better if- Incorporated the money and cost. 

Juno Project - Filming And Editing Task

Juno Video


Props

• Juice Carton
• Red Jumper
• Converse

Location

• Dorset Avenue 
• Duffield Road

Film Language

Within the lesson taught on film language we learnt many different to look out for in a film and to question why and what they are doing to make the film as good as it is. What we learnt was to look out for camera, sound, editing, mise en scene, colour and binary opposites. 

Boyz in the Hood.

With boyz in the hood we was told to analyse the film language of camera, sound, editing and mise en scene. Many of the points that I picked up from this film is extremely varied. 
Camera
The acronym used to describe the camera is FAM, which stands for frame, angle, movement. The first shot that the audience sees during this film is of a stop sign. The camera uses the zoom technique to emphasise the message of stop, which relates to what was played just before that however, there was no content to be seen. As for the second shot, the camera is panning across the group of children from a long distance point of view. This type of shot they intended to use to introduce the characters first of all to the audience. The first variation of a shot that they show is an up close shot towards the one boy and the other three; the rest of the group. These type of shots were filmed intentionally to send subliminal messages to the audience about which member of the group has most confidence and could show the segregation of future events in the film. In addition, the camera also uses two quick shots from one to the other to emphasise the fights, when they are fighting in the classroom, to the street fight involving the men. This could be two scenes intentionally put next to each other to show the continuous amount of fights that occur in LA. Within this film they use numerous amounts of different frame types depending of the situation, but many of them are level and are long distance which is used to show a lot of events going on which could symbolise that there are many different negative events that occur daily in America. As far as angles go, they don't use a variety of angles, the main angle use is level, neither high or low. However, one variation of angle used is when they focus on the blood, they go from a head shot of the boy, then they create a high angle which is as though it is being viewed from the children from above. This angle of the blood could create a sense of guilt from the audience because it is almost like we are looking down on the people that died or was wounded, which is the message they are trying to put across to stop. 
Mise en Scene
The acronym for this was CLAMPS. Costumes that are used within this are varied however they are based mainly on east London outfits. They use the costumes within this film to represent the class for example, the teacher, especially is wearing shirt dresses and her body language contributes to her superiority. Moreover the main costumes of this are focused on the black jumpers which is the representation of gangs, however the black colour could represent danger and darkness of their personalities. Although, the younger boys costumes do change to shirts which shows the sophistication that they wish upon in the classrooms, in correlation with this, they boy trey is the only child in the classroom that is wearing a shirt, this could be a small hint towards the audience in the beginning to show that  he is soon going to be picked on by the teacher. With costume, I believe the teacher  is wearing business attire and so is the little boy. This is a symbol to show superiority against the other children in the classroom. On the topic of lighting, the only change in the opening scene was from the very opening sequence of a black screen to the screen of the camera on the people. Actors that are involved within this are all the majority of black however the teacher is white. This could show the old segregation of how whites used to think that they had more power than the blacks, on the other hand with the boy being black and being asked to teach, this could show the future equality rules. Props used within this film play a significant part of this opening, especially the poster and the map. The poster is an important prop within this as it shows what had happened with president and what the whole voice over was about. There are a few posters which symbolises his importance, it is clear that because the posters are in the crime scene which correlates with the voice over in the beginning scene. There was a man speaking talking about presidency and there was sudden gun shots, this scene where the posters are shown recalls the recent talking of what happened with the gun shots. Another important prop was the map, I believe this to be a important prop because it symbolises what the young boy feels strongly about but also puts across a message about the film and an early hint of what the future conflict could be about within the film. As for the setting in this film it is based in a school in central LA. With it being based in a school this could represent the innocence of the children but also how the shooting didn't deserve to happen. Moreover, the stop sign also plays a huge part as a prop as it says an eternal message instantly towards the audience watching the film. It is straight after the voice over and the sound of the shouting and with a sign saying stop this relates with the events that just occurred, informing the audience that the producers and the majority of people that watch the film are looking for events like this to stop. 
Sound
The acronym we was given to analyse the film language is MCDOVED. Within this film opening there was the use of diegetic and non-diegetic sound. The first bit of non-diegetic was when the young boy was walking down the path and passed the fighting. Only he noticed the fighting but the boys who was being violent didn't notice him. A voice over was also used in the beginning of the opening scene which talked about the gun shooting and how black Americans are getting treated. This voice over is off screen but with there being a voice over, in this as well is little conversations and gun shots and the radio, but only a blank screen with no visual content. Emotions at the beginning of the scene seem as though they are extremely tense however, they run straight into being upset and hasty. The emotions of each character are different especially when the children find the crime scene. Some of their emotions are shown as brave however some are showed as shocked at what is before their eyes. With the accents in the film opening, they all each have significant accents which contributes to their character and the setting they are based in. Along with the sound and their accents, they also use crude language which includes swearing, and what is strange about the use of this language is that it is mainly used by the younger actors within the film opening.
Editing
One main sequence of editing that they used was transitions. They used a transition by focusing on the blood within the crime scene then it faded into the drawings produced by the children. Both scenes correlate with each other due to what is in the pictures, instead of the children drawings being innocent like the children are presented, they are of violent events including blood, which shows what the previous events were like during America, especially the president shooting. Another bit of editing that stands out in the beginning is the single quick shot from a black screen to the stop sign. This is a symbol representing what the voice over was just talking about and a way to try and send a message to the audience that events like this should not be taking place. Another type of editing that they have used within this film opening is the effect of vignette this gives the feeling of mystery and wonder towards the audience. 

The Matrix

To analyse The Matrix we was told to focus on the analysis of colour, binary opposites, male/female, good vs evil.

Colour

To start focusing on the colour of this opening scene, the dominating colour of the scene has an over cast of grey/black. However, the only colour that we see at first is a bright white light which gives the audience a subliminal idea that the film is to do with mystery and danger. The light that we see at first is the light of a torch but it is the harsh difference of a bright white light coming from the torch, cutting through the pitch black atmosphere. This could show connotations that there are sharp movements within this film that cut up the film making it difficult to understand. Another point to do with the colour within the film opening is the fact that all of the colours used corresponds with their outfits. They used the black to be associated with the woman because she is in an all black outfit yet doesn't want to be seen at all, where as the police and the detectives have a little bit of colour on them, even though they are trying to de discrete they still want the woman to know they are there so that she gets worried. However this does not go to plan and with the colour, the bright lights represent how by adding colour to the scene causes more disruption. Another colour also used is a minimal bit of red, produced from the car. Red as a colour has connotations of danger and blood, of which this colour could be a little message to the audience as a warning for what is to come later in the opening. The red appears agin when the woman is being chased on top of the building and the camera also adds to the feeling that the red gives towards the audience. With the camera angle being below and underneath the action, this could be symbolism that there is danger which lies beneath all of the different stages that occur in the film. 

Binary Opposites
As for binary opposites meaning that there is something or someone that opposes one another. Binary opposites was the theory in media developed by Levi Strauss and there are many different opposites that revolve around Strauss' theory that is involved with the media. The binary opposite focused on in this film opening is mainly good vs evil. The good presented in this film opening are the police and the evil- the woman. A normal stereotype in films is that then women are more weak than the men, although in this film opening it presents the woman over ruling the men, but is still presented as evil as she has more of the power. Although the under cover police and the actual police look as though they are related with one another in terms of this film opening, there is a significant difference between them due to their costumes. The undercover police are dressed in suits and the police are in their usual attire. Another type of binary opposite presented in this film opening is the difference of male and female. The men in this are the ones that dominate most of this cast however, with there being one woman at first it makes her look vulnerable; suddenly this is seen as not the case. She is the least vulnerable which turns the whole plot line and doesn't make it an normal estimated event in a film. Along with the binary opposite, the camera angle is also associated with the opposite genders in the opening sequence. With the below shot of the police being involved, this could show to the audience that they are extremely behind the woman and the whole version of events that have happened so far in the film. This could show the opposition of both the males and female that throughout the film they may switch between being behind one another as both of them have shots that portray them as being either superior or innocent compared to each other. Also there is a slight use of non-diegetic sound when the woman is fighting the police upstairs, the police downstairs don't realise yet it is still obvious towards the audience.

 UP

With Up we was informed to focus on passage of time, sound, mise on scene and camera. 

Passage of Time.

With the passage of time, this is what the majority of this sequence is focused on and how their lives have been together, however the signature act that represents this is the continuous run of different ties being fastened by the woman around her husbands neck. This sequence emphasises how much time they spend with each other and how they have developed traditions with each other such as the ties. Another type of passage of time presented is the cloud watching, which is a normal type of time passing act, however they use this within the film to represent events that they wish to occur such as having children. This is a good transition to help the film sequence go quicker because they make it understandable of how much time they have spent with each other and how their lives tales link one by one event with each other. 
Sound
As for the sound, the music used throughout the opening sequence runs smoothly until something happens to interrupt the scene such as the tree falling on the house during the storm. The pitch goes a bit more sinister to emphasise how the event caused them grief as they had to spend their savings again, also with them finding out that she is ill, the music goes extremely dull and slower, there is not much tune to it, this shows the audience that there is bad news, along with the actions they show, as they do not use and words within this sequence. The emotion is only portrayed in the film opening throughout the sound they show. For example when they are dreaming about their future together, the tune is sweet and symbolises happiness where as when they find out bad news, the tune turns into something negative. 
Mise en Scene
As for the costume used within this film opening, the actors customer used are quite similar throughout the whole sequence. Such as the woman wearing dresses and the man wearing suits. Moreover, the lighting shown within this film opening is changed quite a few times without, the difference of the lighting is quite obvious, when they are having fun in the park, all the colours used during this are bright and portray joy and calmness, such as yellow. Where as the lighting when they are told the woman is ill, the lighting goes dark to relate with the mood. Pathetic fallacy is shown within this such as when there is a storm this reflects the mood that they show the audience. Actors used within this are only two main characters, which it makes it easy for a story to be told as it only needs to be told through two people. The main prop that this film revolves around is the house however, this particular film sequence is mainly based on the money jar and the tyre. Both of these props introduce disruption of equilibrium and create mini events that effect the state of normality. 
Camera
With the camera, the main shots used within the film sequence are eye level shots too show that there is no tension between one another. Both the actors have the same type of shots and there isn't any high level shots which show intimidation. A high level/birds eye shot is used for them both when they are dreaming about their future together, the high level shot could show that their dreams go so far that they love each other too much that they dream about life together too much.

Cape Fear

With Cape Fear we was told to analyse the mise en scene and the camera within the scene of Cady's Release. 

Camera

There is only two main camera shots that are shown during this film scene. One of them being of him inside the prison, there is no immediate change into another location, then the second being him outside the prison and him walking past all the prisoners. The first shot on this film sequence is first of all seeing cady's back. The back shot of cady can represent how people are always feeling intimidated of him so they don't seem to confront him and always stay in the background near him. The shot before seeing his back it is a panning shot down of a close frame of the photos that obviously have a close relation to him, this gives the audience a clue to what and who is associated with his character. The other main shot is of Cady walking outside of the prison and it is a variation of a shot opposed to the first shot, with his back being the main focus. The second shot of his face corresponds with the dialogue. Using a back shot of Cady could show that he is powerful and people feel patronised by him where as with the shot being of his front and him walking towards the camera this also shows bravery and power from a different aspect. However, there is less power there as the guard intimidates him as he walks out asking if there was anyone there to meet him. This could suggest he doesn't have much family and can't rely on many people, hence why he is in prison. 
Mise En Scene
The highlighted costumes used in this are the police outfits and the prisoners attire. It shows a clear tension held between the two and who has more authority. With Cady being topless then putting a top on as he walks out, this shows how he is initially different to the rest of the prisoners, only as he is just being let out of prison. Lighting used within this film opening does not play a huge part and doesn't affect how the audience views the film however there is the one point when he is walking outside the prison and the weather and the sky corresponds with the mood and goes a little dull which could be to describe his personality as a character. Moreover, with the actors within this sequence, Cady is only the highlighted character within this film opening and we can tell that he will be the focus of the film because the other actors within the scene are all grouped together depending on what type of group they fall under. As for props, this film scene doesn't signify many props within the short amount of time that they film this sequence for, the main one that does have some relevance to the film are the posters which are seen in the beginning shot. They have some kind of association with power and the army, which could relate to his past and give the audience some kind of idea that he believes he is omnipotent. His shirt could also be highlighted as a prop because it could show how he is different from the rest of the prisoners or it could show innocence of his character that he has to show respect by putting on a shirt when coming into contact with police or security. 

Premiere Editing Practise

Within the lesson we was taught how to use premiere for the first time and it was to ensure that we learn the basics of the programme. From this lesson we was told to import footage of this dancing animals and to match music with it also. With this we had to cut out all of the black parts within the footage to make the video look fluent and professional.

Audience

In the lesson today we learnt about how the audience is viewed in different areas and the way that the audience is associated with the media. We was asked many different questions to do with media and film.

Who makes the audience?
As a discussion we came up with the idea that the gatekeepers make the audience  because they are the ones that decide what the media produces and puts out to the public. If it wasn't for the gatekeepers, many things that are given out in the media, wont be viewed as much unless there are people like the gatekeepers that have a say on what is put out to an audience. 

Can the media exist without an audience?
In my opinion I believe the media cant exist without an audience because too carry on producing more texts in the media, they need a majority of opinion to know what type of viewers enjoy what. They need too know what interests others to produce similar things, because there could be an idea that isn't improved if there was no audience to go feedback. 

Can the audience exist without the media?

An audience can't exist as a unit, and as a big group without the media. Without it you wont know who fits into what group without boundaries of viewing specific media types. I believe also that the audience cant be there without producers releasing types of medias because an audience is an audience unless you know what interests people. This could be discovered by changing different types of medias to see what type of people enjoy what type of media. 

Who is more powerful the media or the audience? 

Although the media have the right to release what they want when they want, without an audience the media will not be able to improve and they will not receive the views they desire. 

Within this lesson we also learnt about the uses of gratifications, which meant that there is one audience that believes everything and anything that they are told. This shows that the media can indoctrinate many minds and whatever the media says many people can instantly believe. The inventors of this theory was Blumler and Katz. An acronym that we learnt in correlation with this theory was PIES. Which stands for Personal Identification, Information, Entertainment and Social Interaction. 

Personal Identification
One film that relates to me with personal identification would be The Last Song, within this film the event that I relate to is to the father falling ill on holiday and having an unexpected heart attack. I relate to this as when I went away my dad had the same problem and it was basically a copy of events that occurred in my life, but in a film. 
Information
Being apart of an audience of some kind of media, anyone wants to know what is happening and why people are watching what is being presented. By the use of information, this is a way that topics and issues are spread around such as the news or informative programmes such as documentaries. Recently watching the news I have found out a lot of information that I would never have found out anywhere else if it wasn't for the media. I found out about the affairs happening between Angelina Jolie and Brad Pitt, another topic that I also found out about was how the referendum voting isn't affecting the economy yet. 
Entertainment
Entertainment is a method people use to amuse theirselves and keep up with one another. As my personal entertainment, I use social media or listen to music. Many people do this as well as using social media is a good way to keep in contact with friends and family and music is a good way to calm yourself down. However, the media use entertainment as a way to promote products to people or to present shows that will persuade people different ways on different topics and views. 
Social InteractionThe media can often represent social interaction within programmes or films, however, by being involved with the media it is usually using some kind of technology and sways away from being socially interactive with others. An example of how I  have experienced social interaction, is how me and a group of my friends talk about recent events such as what news films have come out in the cinema and what new programme is being shown on the TV. This is something else that is also influenced by media. 

The Film Industry

What do we mean when we use the word film?

A film is a recorded event that includes moving images and tells a story throughout. It combines emotions and an evolution of movements and different stories. Many millions of films has evolved over the years due to the new inventions of technology which include black and white and different production types producing a variety of films. A film was introduced as one of the first pieces of technology to produce a type of entertainment but was used on the material of a film in an old recording camera.

Do you think it means the same as the word ‘movie'?

The word movie and film are interpreted that they mean the same word however ‘movie’ is generally used by Americans and films are usually used by English people which is the typical stereotype. A movie is known as something that has been released into the cinema and is a film that is well discovered and money is made from that, for example many films are called mini movies such as frozen fever compared to the movie frozen, however both make money from them.

And what about the word cinema?

The word cinema I believe to be different to a movie and a film as it is somewhere where a majority of people go to watch a newly released movie. A cinema is different to a movie and a film because films used to be watched on a tape recorder as they used to be recorded on the material of film and movies can be watched on updated technology such as laptops and phones. Where as in a cinema they are shown by being projected on a big screen through a projector. Cinema is known as another word for a moving picture which is similar to a film although a film is a motion picture as it was created way before cinema and movie.

Top Ten Movies

1.       Letters to Juliet

2.       Tangled

3.       Fast Girls

4.       The Fault In Our Stars

5.       The Shallows

6.       Finding Dory

7.       Alice Through the Looking Glass

8.       Mammia Mia

9.       Bad Neighbours

10.   Identify Thief

Top Ten Movies Report

My top ten movies vary between the genre types, from sport/drama too thrillers. I also have a few Disney in my top ten movies such as Tangled and Finding Dory however these are the only ones that correlate with each other. Many of these films don't have the same actors or the same plot line, however they do have the same type of genres.

How do you find out about a film?
I can find out about films in various of different ways. one way that I can find out about them is through the media. Newly released films are shown on the TV either through the trailer or on the news talking about the red carpet premiere. Or another way films are seen to be newly released is by going on the cinema websites to see what new films are out or are soon to be released.

What makes you want to see a film?
Ways that films are presented in the media is an alluring way to persuade you to go to the cinema or buy a film. Films are presented to us in a trailer but in a trailer, they only show us the best parts of it and what bits of the film can describe it the most. The way people are persuaded to see a film is mainly the trailer, or by the media discussing it on social media about a famous actor being involved, or the description used to describe the film.

How do you know what to expect from a film?
From a film, before watching it you don't know what to expect. You will only get an idea of what to expect either by watching the trailer or by reading the book. Otherwise, to get an idea of what the film will be about, you would either need to look at the film poster and see what the film poster represents or what the online videos are showing as a sneak peek of the film.

What are you paying for when you buy a cinema ticket or buy/rent a DVD?
By purchasing a cinema ticket or buying or renting a DVD you are paying towards the film you desire. The location of the money varies and depends on the film or the distributor. More powerful distributors such as Disney, Universal and Paramount will receive 80/20 of the shares, however sometimes the cinema could also receive this amount as a chance of equality. It is usual that the distributors get around 40% of the money and is split half and half of the 60% between theatrical and DVD.

Where do you watch films? At home? At the cinema?
As my personal preference I watch the majority of films at home due to the fact of not being sure wether I will definitely appreciate the film. I mainly watch my movies on film sites such as Netflix or sky movies. For the most time I usually wait for them to come out on these type of websites because I wasn't positive that I wanted to spend money on a film I don't personally enjoy. However, I go to the cinema at least once a month to see a film that I know id enjoy due to the actors present in the film or the genre type.

Do you think there are differences between watching a film in a cinema and watching it at home on a DVD? If you think there are what are they?
I believe that there isn't much different to watching a film either at the cinema or at home only because it will be the same film wether you are at home or the cinema. Although you may concentrate more in the cinema because you especially payed and went there to watch a film and there aren't as many distractions in the cinema as there are in your home.

Are there come films that you HAVE to see at the cinema or does it not matter?
In my opinion I don't think there is many films that I wish to see almost instantly when they are released. The only films that I feel the need to see are the ones with my favourite actors or actresses or the second part of a film that I enjoyed previously. Other than these factors I don't feel the need to constantly go to the cinema to see newly premiered films. 

What do you understand by the word 'industry'?
Hearing the word industry instantly makes me picture business' and work. An industry I also relate with hard work and commitment but it makes me think also of raw materials and technology. There are many different industries which make me think of a variety of things such as media in relation with the film industry but the British industry makes me think of production and construction. 

Name a list of Industries

1. Film
2. Music
3. Media
4. Computer
5. Beauty and Cosmetics
6. Retail
7. Education
8. Fashion
9. Travel
10. Employment
11. Health
12. Tourism
13. Video Gaming
14. Consumer Goods
15. Financial Services

Which Column does film go into product or services?

Although a film serves someone some entertainment,  it doesn't serve everyone who comes across it entertainment. On the other hand, film does fit into the product list due to it being a product for everyone. Even if you don't like it, it is still a product and is a product of the media/film industry. 

From the industries you identified, which produce the things we NEED and the things we simply WANT? Do all industries try to make consumers feel they want or need their products/services?

1. Film
2. Music
3. Media
4. Computer
5. Beauty and Cosmetics
6. Retail
7. Education
8. Travel
9. Fashion
10. Employment
11. Health
12. Tourism
13. Video Gaming
14. Consumer Goods
15. Financial Services

With the following logos/brands place them either in product or service depending on where you think they need to go. In some cases they may be apart of both. Also label wether they are either what we WANT (W) or NEED (N).

• HMVW
• SONYW
• SKYNW
• TESCON
• VIRGIN 
• AANW
• BARCLAYSN
• BRITISH GASN
• CASINO ROYALEW
• 20TH CENTURY FOXW

Representation

In the lesson on representation we learnt how in the film industry, people are shown in different lights due to different areas. For example youth of London would have a completely different view compared to the youth of Yorkshire. A representation is the way in which people, events and ideas are presented to an audience. The media mages to take something that is already present and shows it differently in the way that they choose. These type of representation were chosen by producers. 

Many stereotypes are known as a 'visual shortcut' and are repeatedly talked about and they quickly become normal or 'true'. As soon as someone from a certain ethnicity are seen as 'representing' their country or religion they are broken down and continuously talked about which becomes the normality that others see people by. 

Archetypes are also the ultimate stereotype that people consider true for an ethnicity or religion. Countertypes are a type of representation that decides to challenge traditional stereotype associations of groups, people or places.

This film opening is a representation of a typical gender stereotype of men. This shows a lifeguard coming out of the sea, focusing on what seems like a woman at first as you can only hear the voice. 

Within this film opening, it is an advertisement that is promoting a new yogurt that is much healthier than others, representing the yogurt are both the woman and the man but more the woman. They do this by having a topless man enter out of the water and walk sexually towards the camera, which is understood as though a woman is filming the man. This is stereotypical because it is thought as though whenever a woman sees a man without a top on they instantly stare and become attracted, There are several things wrong with this, because in this film, is a toned physically attractive man, however men don't have to be toned lifeguards for women to be attracted towards them and this advert makes it look otherwise. This advert is typically aimed towards the audience of women due to the woman being the 'watcher' in the chair, however this eliminates the fact of gays being able to look at men in the same way as women are supposedly allowed too. This advert almost presents the man representing all types of lifeguards where as there are many different shape and sized lifeguards which all have their own qualities but this advert in particular presents lifeguards as being an alluring model figure.

This representation of a lifeguard is seen from a woman point of view on the advert however, there is a range of people that view this on the TV as its not age restricted. Also with the woman being on the beach she is in a bikini, talking too herself about a man, as the man walks out the see it is almost like he has the right too stare at her like an object however, this is not the case that should be allocated to happen. The audience it intentionally is aimed towards is those who are looking for a healthier option of yogurts, although behind everything else they are mainly aiming it towards women, which is shown as the only one eating the yogurt is the woman, and she was staring at the man. This is also stereotypical and pressurises women to eat healthier. These type of adverts destroy women confidence and aims it towards them to try and lose some weight. In addition, the girl in the advert is also the typical blonde girl in an advert which categorises all blonde girls into one section as though they are looking for a man in their lives. 

The colour red of which the life guard is wearing and holding an object which is red. This colour has connotations of love, but danger in cases sometimes. This colour could be a warning to the audience to say if you don't eat a healthy yogurt you won't find yourself a man, but also the colour red could symbolise love, which is slightly presented between the woman and man within the film opening. With the yogurt, after all the seriousness, they show the man as being clumsy and having a good time which breaks a little bit of the tension that some of the non-targeted viewers could have against the film. Furthermore, the film language also used inside this TV advert is 'delicious' which is intentionally talking about the taste of the yogurt which is what they are promoting, but this is seen as aimed towards the lifeguard as well. The meaning of the lifeguard being in the advert is almost like, the yogurt tastes too good that you might need some help after tasting the wonderful taste of it. But the lifeguard is portrayed throughout in a sexual way, and so is the woman. The lifeguard and the woman are being represented in this way to ensure that they can promote their products in the best way that they can and to make sure that the audience they are targeting towards is intrigued in the product. 

Film language that is used in this film opening is of a mysterious tone and is used too promote the product, the yogurt. Although the woman is presented as talking in the sense of the appearance of the lifeguard and commenting on what she thinks of him, this language is also used in cooperation with the man. It is presented as though if you love this man you will love the yogurt and the producers using an interesting looking man think they will sell the product easily. 

The preferred reading of this film opening is that the producer wants the audience to feel attracted to the man which seems too be in awe of the yogurt and the wonder. They want the audience to feel as though if the eat the yogurt men will look at women this way. However the oppositional reading of this media text would be that it is all stereotypical, and is a cliche. Many people will have this opinion as it is just a typical representation of a toned lifeguard, with a watcher who is a woman in a bikini. They used both physically slim actors which is another stereotype that many places within the media use. 

Narrative

Narrative
Within this lesson we learnt about narratives and how a narrative is some kind of story being re told in a different form, normally in words. There are different people who have come up with various theories on how narratives should be. An example of the people who came up with a theory is Barthes' codes. His theory is based of the action code, symbol code and enigma code, the enigma code is where when watching a film opening you ask yourself questions as to what is happening. The symbol code is something that suggested special events or signs. Aristotle believed in the theory of beginning middle and end. Propp came up with the theory that within a film there are eight different characters within a film.
    From this film opening the use of Aristotle's theory is seemed to be presented. This is presented in a way of how their lives started and ended together. This type of theory tells a better story and how peoples relationship evolved.
   Another type of narrative theory that was used throughout this film opening was Levi Strauss' idea of opposite personalities. One way that they present this in the film opening is how when they was younger the woman could get up the hill faster and was waiting for her boyfriend where as towards the end when she gets ill, when they race up the hill, the man was at the top of the hill waiting for his wife to get up but she didn't have any energy which reflects the start of the film opening. Another type of personality opposite that they show is  how when they are cloud watching and see a baby cloud, she is full of ideas and is enthusiastic where as he doesn't have much of an opinion unless to say something that please her.
    An effect  that is shown through this film opening scene is a time lapse to speed up the years that they spend with one another. As most of the scene is of their memories and events spent together they try to speed up the time by showing a range of ties and bow ties one after the other to show how their days started and how many years they spend with each other.   
    Todorov is one of the main figures of theories that is presented throughout this film opening. His theory is about equilibrium and disruption of equilibrium. Equilibrium is the state of normality and disruption of equilibrium is that a character makes an action that causes an effect which disturbs the state of normality. One way that this theory is represented is when he puts his hand on the letter box and gets his hand print on it due to paint, however this is resolved in a positively way by the woman joining in also. Another event that happened was that the balloons flew away and an effect on the woman that inflicted emotional pain upon them was the fact that she was unable to have kids after dreaming of doing so, which is shown. Incorporating the money jar that they have, they were saving up for something special however two events occurred that drained the savings they had built up twice, this was due too the tyre bursting and him braking his leg.
    The enigma code was also presented through this film opening due to the instant thought in peoples minds, asking themselves questions. Questions would be asked such as 'why are they going into so much detail and why do they tell the story with no words?'.People read the code of these questions by sudden events occurring after everything is going smoothly. Barthes' theory of action code was presented due to the mans leg breaking and the woman getting told she is ill and hasn't got long left. This is shown through just pictures as it illustrates the actions of what happen sometimes in other films where people are in a hospital bed and are informed bad news by the doctor. A symbolic/semiotic code is also presented through the cloud being in the shape of baby, which informs the audience that the couple are looking into have a child. Another thing that happens that supports this code is the change of ties represents the age of them both increasing.
    The main characters in this film opening is obviously the man and woman and they both present the theme of love, family and friends. In the beginning the don't expect love to sprout however, feelings develop for one another and the theme of love is presented throughout the whole way due to key events like having a child and helping one another on the hill and being there for one another when a bad event sprouts.
   Symbols that are also portrayed in this film opening both visually and technically is the symbol of age, which is represented through the object of using the ties. Another symbol presented through an object is the balloons. This could represent heaven and grace, the fact that she dies and balloons try to go into the sky multiple times could be a sign sent to them and towards the audience.

Film Opening Analysis

Harry Brown

This opening scene of Harry Brown represents the genre of action and drama. This film has many events that occur during a short clip. Throughout this film opening, the main focus is on the youth of London and how some may live their daily lives. Films like these form stereotypes that seem to become normal or 'true'.

The setting of this film switches depending on the events. In the beginning it is in a dark alley way under pass which creates an evening vibe. The weather during this scene isn't incorporated within the opening and does not contribute to the setting. The location in which this is set is south-east London and shows how crime can occur during the day or night. The second setting after being in the subway is in a park, this is shown whilst riding on the motorbike and also during the tragic event involving the woman's death.

Furthermore, within this film opening it represents the themes of both family and friends. It is represented in his way for family with the woman and baby, the film represents this to be between mother and daughter which makes the audience feel cautious as to how they live their lives. The second theme of friends is represented with the gang members. With one of the boys being pressurised into taking some drugs, this represents how peer pressure takes place in gangs to be accepted as a 'friend'. The theme of family and friends tries to portray the innocence and pressure that could be put on daily lives.

Icons played a huge part within this film opening. For example, the use of the props of the gun, the motorbike, the buggy and the drugs. All of these props on their own have a single idea presented of them instantly however, with them all associated with each other, it creates a massive shock towards the audience. The drugs have a few associations within this film opening, firstly when they are being use for recreational purposes, when the whole gang pressure the boy to taking drugs. Secondly, it makes them seem like they are continuously on drugs through the motion of the camera and how messy the filming seems.  The baby in the buggy is a slight representation of the difference between the youth of the gang; behaviour is violent. Also the youth involved with the baby in buggy. It is the comparison of violence and innocence which is tried to be portrayed throughout the whole film opening. For example the difference between the boy and the gang is the comparison between innocence and violence, which is what many of the icons try to portray throughout.

The narrative involved within the film opening is focused on the characters and plot. The plot is extremely unorganised all the way through, it is mainly based on gang members that cause many events of grief . The characters within the film opening are mixed, comparing the baby to one of the gang members, however they don't name the characters therefore grouping all type of personalities together. The buggy as a prop is a representation of the weak and innocent within the short opening. Although the pressurised boy is involved in the gang, he is more like the woman and baby and represents the virtuous type of personality in the clip. 

As a main focus on who is involved in the film opening, the gang are the main cause of events in the clip. Their class is also presented straight away through the area that they are in and the clothes that they wear. Their class is seen as lower class and are teenagers around 16-18 years old and the woman (at a glimpse) is seen as though she is in her early to mid twenties. All of the gang members are boys, which a dominating effect against the woman is created. I believe they had used boys only in the gang members to target the woman because it makes the woman seem as though she can't fit back because she has no power. 

Analysing the way that this opening is filmed manages to tell a big part of the story, however intrigues the audience a lot more. The camera and editing isn't taken too seriously and the camera as a part of filming this opening scene could also be seen as a prop to the fact that the messiness of the camera filming could represent the gang members lives. Also, they make sure that a scene isn't focused on one particularly event at all, this may be because the producer wanted the audience to be more focused. Although the camera isn't focused at any time, it is still made clear what is happening. Moreover, at the beginning of the clip the camera is filming the gang as though the audience is a part of the gang. It also is very close to the innocents boy face, which could represent how up close and personal the other gang members get, which make the boy feel invaded and claustrophobic. The lighting also used within the film opening is varied, at the beginning it is dark which contributes to the chilling mood and then instantly changes to light, mainly looking as thought natural lighting is used. However with the use of day light it seems more out of the ordinary that crime took place in broad day light, which made it more shocking. Although at the beginning, it wasn't seen as an irregular event as the whole scene would have been in many films before. 

Dialogue doesn't play a huge part in this opening clip however, sound does. There is minimal dialogue in the beginning but it is the gang chatting to the boy, acting upon all pressuring him. The part towards the end is all focused on sounds and even though they may be a little bit of dialogue, their voices are muffled because the motorbike overpowers the scene. The gun shot plays a huge part of the film opening, it makes the audience feel more insecure when the first gun shot goes and makes the audience question wether the first gun shot wasn't a good aim on purpose and it all may have been a harsh scare. However the repetition of gunshots shocks the audience and at the end of the film opening it leaves everyone who is watching extremely unaware of any of the consequences. 

Clueless

This film opening of clueless is mainly focused on a blonde teenager that goes to an american high school. This film is based on friends and partly family, and it is the genre of teen rom com. It is also known as a chick flick and is popular for viewers of a younger age. This film stereotypes teenagers, and how the typical blonde girl acts in her life in america. 

The setting of this film is based in America, Beverley Hills. There are various settings within this film opening, including a high school, her house including her bedroom and the outside of her house in a car. The location are all changing during this opening scene to set the idea of the whole film for the audience so that they know what type of film it is going to be. The difference of locations intrigues the audience into focusing more because they skip from scene to scene so the viewers have to focus more on what is going on. Another setting that is shown in the filming opening is on the streets of america. This shows that the girl within the film has a strong passion for shopping and gives the audience an idea that she is a girly girl. 

Themes that are presented within this film are family, friends, school and love. Family theme is presented within this film opening  through the scene between her dad and herself. The other theme of friends is also abruptly presented when she meets her girlfriend whilst she gets in her car, also whilst it quickly pans on the scene of many teenagers gathered round a pool together. This film opening significantly highlights feminism due to amount of girl domination shown in the film and how her attitude is towards her dad.

The characters presented in this film opening are a variety of different personalities. The girl throughout the whole film opening is shown as though she is the main character in the film, mainly because he voice is the one that talks over and throughout the scenes of the opening scenes. With this voice over description this also helps the audience to understand what is happening and provides more information on her character and others. More characters that are presented are some of the teenagers that go to her school and her farther. The plot of the film seems as thought it evolves around the girl named Cher (identified when her father speaks to her). Although it doesn't give the audience much of the idea of the plot but within the film opening a guess of what could happening is that the girl goes to a high school and many events may happen effecting the girls situation. The characters within her house are also given names such as 'lucy' and 'daddy' which shows that in this clip there are going to be a variety of different characters due to them being named.

Body language plays an important part in this film opening also. For example her body language when she sees her dad and her vibe, she acts as though if she is extremely kind to her father she will receive what ever is in her eye and the way that she uses her hands in conversation with her father shows that she gets her own way because although she does respect her dad she is still forceful with him in her tone to ensure she gets her way.  Her class compared to many of the other teenagers is represented as higher class due to the technology she uses, her house and her and her fathers clothing. Her age is appeared to be around 15 years old and she is a female. With her being the leading character she seems to involve herself with many other girls however there are quite a few boys who are noticed in the clip. Her ethnicity is white american and the way that she approaches and talks about boys, she seems to be heterosexual. 

Many of the camera angles are varied in each scene, for example there are back shots, above the shoulder, panoramic and full body. With the camera being used for many different scenes, the producer probably wanted a little bit of variation to ensure that the audience stayed intrigued and wasn't bored at any point, especially with this being the opening scene. Costumes that are used in this film opening are extremely fashionable for the time that this film was released. Again, many of the costumes vary according to what type of character they are. They try to show to the audience the personalities of characters through their costume, for example you could notice that there was a maid as she was in victorian type of overalls and it was clear that her dad was a business man due to wearing a suit to work. The lighting is fairly bright all the way through the scenes. This may be for many reasons such as to much sure the audience can see what is happening clearly. There are many different colours incorporated as well such as the preview of the title and the costume colours. The colour of the costumes could show connotations of what they are like. For example Cher is wearing a yellow dominated outfit and this could represent happiness and joy which is what her character mostly looks like they are. There is a minimal use of makeup used within the clip except for the essential filming make up and the noticeable makeup on the girls that the producers make look as though they have applied themselves. 

As for the sound used within the film, the main noise recognised in the short clip is the song called "we're the kids in america' the use of this song could have been used to help blind people understand what type of atmosphere or vibe they are trying to portray. With there being a song played for the majority of the start of the film opening, there is a good amount of dialogue in it which introduces more of the characters such as Cher's best friend. "Here is where Dion lives. She's my friend because we both know what its like to have people be jealous of us" not only does this dialogue give us a lot of information into knowing what her personality is like but it also informs us on different settings and different characters. Sound that is also used in this clip is of teenage girls laughing with one another. This gives the audience an insight into the film being along the lines of comedy and how the film isn't one for seriousness or immense violence.